ActBlue Breaks Fundraising Records in Wake of Harris Presidential Announcement
Massive Outpouring of Small-Dollar Donations
ActBlue, the leading Democratic online donation processor, has announced that it raised nearly 50 million in donations in the hours after Vice President Kamala Harris launched her presidential campaign. This is the largest single-day fundraising total in ActBlue's history, surpassing the previous record set after the passing of Justice Ruth Bader Ginsburg in 2020.
The vast majority of donations were small-dollar contributions, with over half going to charitable non-political causes. This follows a trend seen in recent years, where more and more Americans are choosing to support political candidates and causes through online giving platforms.
Flexibility and Accessibility Key Factors
ActBlue attributes the record-breaking fundraising to the flexibility and accessibility of its platform. The service offers customizable contribution forms and flexible fundraising tools that allow campaigns and organizations to easily collect donations from supporters.
With the increasing importance of online fundraising, ActBlue's user-friendly platform and commitment to supporting Democratic candidates and causes have made it a crucial player in the political landscape. The massive outpouring of donations following Harris' campaign launch highlights the power of online giving and the enthusiasm among Democrats for her candidacy.
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